Technical SEO consultant
Technical SEO consulting that turns complex problems into implemented fixes
Direct technical SEO support for websites that need more than a diagnostic report: clearer priorities, developer-ready recommendations, implementation collaboration, and post-release validation.
Technical SEO is the work of making sure search engines can discover, render, understand, select, and revisit the right pages while users receive a fast, stable experience. The useful unit is not an error count—it is a problem connected to an affected page type, commercial risk, and implementable fix.
I work across diagnosis and delivery. That can mean a focused investigation, collaboration with developers, migration support, or an ongoing technical workstream for complex templates and large catalogues.
Where SEO gets stuck
Problems I help diagnose and solve
Important pages are hard to discover
Architecture, internal links, parameters, faceted navigation, orphan pages, and crawl controls can obscure commercially useful URLs.
Indexation does not match intent
Duplicate, thin, canonicalized, redirected, or blocked URLs can leave search engines with the wrong version—or no useful version—to show.
JavaScript and templates create hidden risk
Rendering, hydration, metadata, structured data, and shared templates can fail at scale even when a single browser view appears correct.
Recommendations stall before release
Technical findings need business priority, developer-ready acceptance criteria, implementation support, and post-release validation.
Scope
What the work can include
- Crawl, indexation, canonical, and redirect analysis
- Architecture, navigation, internal-link, and orphan-page review
- JavaScript rendering and metadata diagnostics
- Faceted navigation and URL-parameter strategy
- Structured-data assessment and implementation guidance
- Core Web Vitals and page-experience investigation
- Migration planning, redirect mapping, launch QA, and monitoring
- Developer-ready tickets with evidence and acceptance criteria
- Release validation through crawling, logs, and Search Console
- Ongoing prioritization with product, content, and engineering teams
The final scope is based on your site, access, internal resources, competition, and commercial priorities. It is documented before work begins rather than sold as a generic keyword-count package.
Working process
A clear route from diagnosis to measurable work
- 01
Map the site and the business risk
I identify valuable templates, conversion paths, platforms, recent changes, known symptoms, and the questions the investigation must answer.
- 02
Collect evidence from multiple views
Crawls, rendered pages, Search Console, analytics, templates, sitemaps, robots directives, and available logs are compared rather than relying on one tool score.
- 03
Prioritize and support delivery
Findings become sequenced tasks with affected URLs, rationale, dependencies, owners, and testable acceptance criteria.
- 04
Validate releases and monitor impact
Implemented work is recrawled and checked in production, then monitored for indexation, performance, visibility, and commercial effects.
Relevant experience
Evidence, with its market context intact
22,000-product grocery platform
Improved architecture, crawling, long-tail discoverability, and internal linking for a large UK ecommerce catalogue.
Read the case studyHealth-product ecommerce audit
Resolved more than 300 crawl and duplicate-content issues and connected technical work to organic ecommerce performance.
Read the case studyEcommerce performance and local visibility
Combined technical, on-page, performance, local, and authority work in one implementation program.
Read the case studyEngagement
Projects and ongoing support
I offer focused audits and implementation projects as well as ongoing SEO support. The right model depends on whether you need a diagnosis, a defined set of fixes, or sustained growth work across technical SEO, commercial pages, content, and authority.
Fees are scoped around site complexity, markets, implementation needs, and goals. After an initial conversation, you receive a clear scope, responsibilities, and fee before work begins.
Questions
What prospective clients usually want to know
Is a technical SEO audit included?
A diagnostic review is part of most technical engagements. If you only need a defined assessment and roadmap, the standalone SEO audit service may be a better starting point.
Do you implement fixes or only recommend them?
Both models are available. I can implement changes within the agreed stack and access, provide developer-ready tickets, collaborate with your team, and validate released work.
Can you support a site migration?
Yes. Relevant experience includes migrations, redirect planning, launch checks, crawling, indexation monitoring, and the catalogue and template risks that can affect ecommerce moves.
Will technical fixes guarantee rankings?
No. Technical SEO makes valuable content discoverable, understandable, and usable, but rankings also depend on relevance, competition, authority, quality, and changing search systems.
Market sources
Next step
Start with the problem, the evidence, and a practical scope.
Share your website, priority market, and what is currently limiting growth. I will use the first conversation to assess fit and identify the most useful starting point.
Book a free initial call