Industry-specific SEO

SEO consulting shaped around your business model

SEO priorities change with the way a business attracts customers, structures its website, manages products or services, and measures commercial results.

Abstract ecommerce, professional, home service, logistics, and specialist industry sectors

My strongest specialization is ecommerce and retail, including Shopify, WooCommerce, custom platforms, large catalogues, category and product architecture, faceted navigation, migrations, product feeds, and Core Web Vitals.

I have also worked with grocery delivery, health-product retail, hospitality and dining, and businesses that combine ecommerce with local visibility. Each engagement starts with the business model and customer journey rather than forcing the same SEO formula onto every industry.

Core specialization

Ecommerce and retail

Technical and commercial SEO for Shopify, WooCommerce, and custom stores with complex categories, products, filters, feeds, and migrations.

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UK case study

Grocery and large catalogues

Architecture, crawl fixes, internal linking, and long-tail targeting for a grocery platform with approximately 22,000 products.

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UK case study

Health-product ecommerce

Technical auditing and category optimization connected to organic visibility and ecommerce revenue.

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UK case study

Hospitality and dining

Technical improvements, content relevance, mobile usability, and authority support in a competitive dining market.

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International case study

Ecommerce with local visibility

Technical, on-page, performance, local-search, and authority work combined in one growth program.

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Other established businesses

A scope built around your market

If your industry is not listed, the first conversation is used to assess the search opportunity, relevant experience, implementation needs, and fit.

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Discuss your priority

Start with the business problem, not a pre-set package.

Share the website, market, and outcome you are working toward. The initial call is free and is used to assess fit and the most useful starting point.

Book a free initial call