Independent ecommerce SEO consultant
Ecommerce SEO services built around product discovery and revenue
SEO for online stores and retailers that need stronger category visibility, cleaner technical foundations, and a search experience built around how customers compare and buy.
Ecommerce SEO is not a larger version of a brochure-site campaign. Product variants, filters, pagination, inventory changes, internal search, feeds, structured data, and thousands of competing URLs change how search engines crawl and understand the store.
I connect those technical decisions with category demand, product discovery, merchandising, and measurement. My direct platform experience includes Shopify, WooCommerce, and custom ecommerce systems. The aim is qualified visibility for pages that can contribute to revenue—not traffic detached from what the business sells.
22K
products in a grocery platform addressed through architecture and crawl work
150%
reported growth in organic ecommerce revenue for a UK health retailer
85%
reported organic traffic growth for the large-catalog grocery platform
Where SEO gets stuck
Problems I help diagnose and solve
Facets create crawl and index bloat
Useful filters can generate countless combinations. Crawl rules, canonicals, links, and indexation choices must support both discovery and control.
Category pages lack useful differentiation
Thin or interchangeable collection pages struggle to match buying intent and give shoppers too little help comparing options.
Products appear and disappear
Out-of-stock items, discontinued products, seasonal inventory, variants, and redirects need rules that protect value and customer experience.
Traffic is separated from revenue
Reporting should distinguish branded and non-branded demand, landing-page contribution, assisted journeys, conversion rate, and revenue where tracking permits.
Scope
What the work can include
- Crawl, indexation, canonical, and faceted-navigation review
- Category and product keyword-to-page mapping
- Store architecture and internal-link recommendations
- Category, product, brand, and guide-page optimization
- Product, offer, review, and breadcrumb schema guidance
- Core Web Vitals and mobile shopping review
- Inventory, product-feed, discontinued-item, redirect, and migration rules
- Content briefs for buying guides and comparisons
- Organic revenue and landing-page measurement
- Collaboration with merchandising, content, and development teams
The final scope is based on your site, access, internal resources, competition, and commercial priorities. It is documented before work begins rather than sold as a generic keyword-count package.
Working process
A clear route from diagnosis to measurable work
- 01
Map the catalogue and buying journey
We identify profitable categories, customer language, product relationships, platform constraints, and how organic visitors move toward purchase.
- 02
Diagnose technical scale
I examine crawling, indexing, faceting, canonicals, structured data, performance, duplication, and inventory behavior.
- 03
Improve commercial-page visibility
Categories, products, brands, and guides are prioritized by demand, margin, current performance, and implementation effort.
- 04
Measure revenue contribution
We track the pages and query groups that generate qualified visits and ecommerce outcomes, then adapt the backlog.
Relevant experience
Evidence, with its market context intact
DeliverCart grocery platform
Site architecture, crawl fixes, and long-tail targeting for a catalogue of approximately 22,000 products.
Read the case studyMohsin Health ecommerce
Technical audits, issue resolution, and category optimization connected to reported organic revenue growth.
Read the case studyHixol ecommerce and local search
A combined program spanning technical SEO, on-page work, performance, local visibility, and authority.
Read the case studyEngagement
Projects and ongoing support
I offer focused audits and implementation projects as well as ongoing SEO support. The right model depends on whether you need a diagnosis, a defined set of fixes, or sustained growth work across technical SEO, commercial pages, content, and authority.
Fees are scoped around site complexity, markets, implementation needs, and goals. After an initial conversation, you receive a clear scope, responsibilities, and fee before work begins.
Questions
What prospective clients usually want to know
Which ecommerce platforms do you support?
I have worked directly with Shopify, WooCommerce, and custom ecommerce platforms. The first step is still to assess the theme or frontend, apps, catalogue size, feeds, and development access so recommendations fit the actual stack.
Do you optimize every product page?
Usually not at the start. I segment products and categories by demand, margin, strategic value, indexability, and current performance so effort goes first to templates and pages with the strongest opportunity.
Can you work with our developers or merchandisers?
Yes. Ecommerce improvements often cross development, merchandising, content, analytics, and operations. The plan can include tickets, acceptance criteria, reviews, and implementation support.
Is content still important for an online store?
Yes, but it should support buying decisions and catalogue discovery. Useful category copy, comparisons, compatibility guidance, buying guides, and support content are prioritized over publishing articles for volume alone.
Next step
Start with the problem, the evidence, and a practical scope.
Share your website, priority market, and what is currently limiting growth. I will use the first conversation to assess fit and identify the most useful starting point.
Book a free initial call