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Growing E-commerce and Local Search Visibility

Organisation

Hixol

Role

Digital Marketing Manager

Duration

Ongoing

Tools & Technologies

AhrefsSemrushGoogle Search ConsoleShopify

The challenge

The website needed stronger organic visibility across both e-commerce searches and competitive local markets. A large catalogue also created technical and performance challenges that limited growth.

The work

  • Improved technical and Shopify on-page SEO across commercial pages.
  • Fixed Core Web Vitals issues affecting more than 5,000 pages.
  • Optimised local targeting, citations, and review signals.
  • Built more than 75 high-authority backlinks through guest posts and resource pages.

The result

  • 200% growth in organic traffic
  • 25+ local business keywords ranked in the top three
  • Largest Contentful Paint improved by 2.3 seconds
  • Domain authority increased by 18 points

The programme combined technical foundations with content relevance and authority rather than treating each area as a separate campaign.

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