Independent SEO audit services
SEO audits built for decisions, implementation, and validation
An independent assessment that explains what is limiting organic performance, what deserves attention first, who needs to act, and how completed work should be validated.
A useful SEO audit is a decision system, not a collection of screenshots and warning counts. It connects evidence to the pages and journeys that matter, distinguishes symptoms from causes, and makes tradeoffs visible.
The exact review is scoped around your site and goal. A migration-readiness audit, an ecommerce catalogue investigation, and a lead-generation review should not be forced into the same generic checklist.
Where SEO gets stuck
Problems I help diagnose and solve
The site has symptoms but no shared diagnosis
Falling traffic, weak non-brand visibility, poor category performance, or inconsistent leads can have several interacting causes.
Previous audits produced overwhelming lists
Hundreds of unranked warnings do not tell leaders what matters, developers what good looks like, or teams what should happen first.
Content and technical work are disconnected
A crawl-only assessment can miss intent, page quality, internal competition, commercial coverage, and measurement problems.
Teams need an independent decision point
An audit can establish a baseline before a redesign, migration, new market, supplier change, investment, or ongoing program.
Scope
What the work can include
- Commercial goals, priority pages, and measurement baseline
- Crawling, rendering, indexation, canonical, and sitemap review
- Site architecture, internal links, and page-type assessment
- Keyword, intent, competitor, and content-gap analysis
- On-page templates, metadata, headings, and entity coverage
- Structured data, performance, mobile, and usability checks
- Analytics and Search Console configuration review
- Prioritized roadmap by impact, confidence, effort, and dependency
- Evidence-backed tickets and implementation acceptance criteria
- Findings walkthrough with decisions, owners, and next steps
The final scope is based on your site, access, internal resources, competition, and commercial priorities. It is documented before work begins rather than sold as a generic keyword-count package.
Working process
A clear route from diagnosis to measurable work
- 01
Frame the decision
We agree the business questions, valuable pages, markets, data access, site changes, constraints, and audit boundaries.
- 02
Investigate the evidence
I compare crawls, rendered pages, search performance, templates, content, internal links, competitors, and conversion context.
- 03
Build the roadmap
Findings are grouped, de-duplicated, prioritized, and translated into work with rationale, dependencies, owners, and acceptance criteria.
- 04
Transfer and validate
I walk stakeholders through the decisions, clarify implementation questions, and can support QA or a subsequent delivery phase.
Relevant experience
Evidence, with its market context intact
Repeated ecommerce auditing
Delivered technical and category-focused audit work for a UK health retailer, including more than 300 crawl and duplicate issues.
Read the case studyLarge-catalogue diagnosis
Assessed and improved architecture, crawling, long-tail targeting, and product discoverability across approximately 22,000 items.
Read the case studyMulti-discipline implementation
Used technical, performance, content, local, and authority findings to guide an integrated growth program.
Read the case studyEngagement
Projects and ongoing support
I offer focused audits and implementation projects as well as ongoing SEO support. The right model depends on whether you need a diagnosis, a defined set of fixes, or sustained growth work across technical SEO, commercial pages, content, and authority.
Fees are scoped around site complexity, markets, implementation needs, and goals. After an initial conversation, you receive a clear scope, responsibilities, and fee before work begins.
Questions
What prospective clients usually want to know
What is the difference between an SEO audit and technical SEO consulting?
An audit is a defined assessment and prioritized roadmap. Technical SEO consulting can continue into implementation, developer collaboration, release validation, migrations, and ongoing problem-solving.
How long does an audit take?
Timing depends on site size, platform complexity, markets, data access, and the questions being answered. The scope and delivery schedule are agreed before work begins.
Will the audit include implementation?
Implementation can be included as a separate phase or handled by your team using the roadmap and acceptance criteria. Responsibilities are made explicit in the proposal.
Do you guarantee growth after the audit?
No. An audit improves decision quality and identifies opportunities and risks. Outcomes depend on implementation quality, competitive conditions, site authority, product-market fit, and time.
Market sources
Next step
Start with the problem, the evidence, and a practical scope.
Share your website, priority market, and what is currently limiting growth. I will use the first conversation to assess fit and identify the most useful starting point.
Book a free initial call