Independent ecommerce SEO consultant
Ecommerce SEO services for complex catalogues and organic revenue
Direct consulting and implementation for online stores that need better product discovery, controlled technical scale, stronger commercial pages, and measurement connected to revenue.
Ecommerce SEO connects platform behavior with how customers browse and buy. Categories, products, variants, filters, pagination, inventory, internal search, feeds, structured data, and site speed all influence which pages search engines discover and which pages shoppers trust.
I work directly with business, merchandising, content, analytics, and development teams to turn those moving parts into a prioritized program. My platform experience includes Shopify, WooCommerce, and custom ecommerce systems, from focused stores to catalogues containing tens of thousands of products.
22K
products in a UK grocery platform addressed through architecture and crawl work
150%
reported growth in organic ecommerce revenue for a UK health retailer
85%
reported organic traffic growth for the large-catalogue grocery platform
Where SEO gets stuck
Problems I help diagnose and solve
Crawl demand exceeds useful inventory
Facets, parameters, search pages, pagination, variants, and duplicate routes can consume attention while important categories and products remain weakly discovered.
Commercial pages do not match buying intent
Category, brand, product, comparison, and guide pages need distinct jobs in the customer journey instead of competing with one another.
Inventory changes break continuity
Out-of-stock products, discontinued lines, seasonal collections, migrations, and feed changes need rules that protect accumulated value and user experience.
SEO reporting stops at traffic
Landing pages and query groups should be evaluated against product discovery, conversion, assisted journeys, margin, and revenue where the data allows.
Scope
What the work can include
- Technical crawl, indexation, canonical, and rendering review
- Faceted-navigation and parameter-control strategy
- Category, product, brand, and guide keyword-to-page mapping
- Store architecture and internal-link recommendations
- Commercial-page optimization and content briefs
- Product, offer, review, and breadcrumb structured-data guidance
- Product-feed and search-surface coordination
- Core Web Vitals and mobile shopping review
- Inventory, discontinued-item, redirect, and migration rules
- Analytics, organic revenue, and landing-page measurement
- Developer tickets, acceptance criteria, and implementation review
- Ongoing prioritization with merchandising and content teams
The final scope is based on your site, access, internal resources, competition, and commercial priorities. It is documented before work begins rather than sold as a generic keyword-count package.
Working process
A clear route from diagnosis to measurable work
- 01
Define commercial priorities
We map profitable categories, strategic products, customer language, margins, seasonality, platform constraints, and the route from discovery to purchase.
- 02
Diagnose the catalogue system
I assess crawling, indexing, faceting, canonicals, templates, internal links, structured data, performance, inventory behavior, feeds, and measurement.
- 03
Implement the highest-value work
Technical fixes and commercial-page improvements are sequenced by opportunity, risk, dependencies, and the capacity of the teams responsible for delivery.
- 04
Validate and improve
Changes are checked after release, then search visibility, landing-page behavior, conversions, and revenue signals inform the next priorities.
Selected results
Relevant experience and selected results
DeliverCart grocery platform
Site architecture, crawl fixes, internal linking, and long-tail targeting for a UK catalogue of approximately 22,000 products.
Read the case studyMohsin Health ecommerce
Technical audits, issue resolution, and category optimization connected to reported organic revenue growth for a UK health retailer.
Read the case studyHixol ecommerce and local search
An international program spanning technical SEO, on-page work, performance, local visibility, and authority.
Read the case studyEngagement
Projects and ongoing support
I offer focused audits and implementation projects as well as ongoing SEO support. The right model depends on whether you need a diagnosis, a defined set of fixes, or sustained growth work across technical SEO, commercial pages, content, and authority.
Fees are scoped around site complexity, markets, implementation needs, and goals. After an initial conversation, you receive a clear scope, responsibilities, and fee before work begins.
Questions
What prospective clients usually want to know
Which ecommerce platforms do you support?
I have direct experience with Shopify, WooCommerce, and custom ecommerce platforms. The first assessment covers the actual theme or frontend, apps, catalogue size, feeds, rendering, analytics, and development access before recommendations are finalized.
Is this an audit or an ongoing service?
It can be either. A focused audit is useful when the main need is diagnosis and prioritization. Ongoing support suits stores that need implementation, validation, commercial-page work, migration support, or a sustained backlog across several teams.
Will you implement the recommendations?
Yes, within the access and technology available. I can make agreed changes directly, work alongside your developers and merchandisers, or provide tickets, acceptance criteria, and release validation.
Do you optimize every product page?
Usually not at the start. Products and categories are segmented by demand, margin, strategic value, indexability, current performance, and template opportunity so effort is applied where it can matter most.
Can you guarantee ecommerce rankings or revenue?
No. Rankings and revenue depend on competition, demand, pricing, inventory, the site, implementation, and other factors outside an SEO consultant’s control. The engagement uses clear priorities and agreed measurements instead of guarantees.
Market sources
Next step
Start with your goals, current performance, and practical priorities.
Share your website, priority market, and what is currently limiting growth. I will use the first conversation to assess fit and identify the most useful starting point.
Book a free initial call