Scaling SEO for a 22,000-Product Grocery Platform

The challenge

A UK grocery delivery platform with 22,000 products needed a structure that search engines could crawl efficiently while matching a wide range of product and local search intent.

The work

• Improved site structure and product discoverability.
• Fixed crawl issues affecting important catalogue pages.
• Researched and mapped long-tail keywords.
• Strengthened internal linking, product optimisation, and backlinks.

The result

• 85% increase in organic traffic
• First-page rankings for important search terms
• Improved visibility across a large product catalogue

The strategy focused on scalable patterns so that SEO improvements could support thousands of grocery products rather than a small set of landing pages.